I made this video as part of the Cannes Lions contest hosted on mofilm.com. The objective that we were supposed to convey was to get kids of all ages to make an emotional connection with the LEGO brand. Make kids feel that a LEGO experience is more than what meets the eye. I found out about the contest really late, so I had limited time to make an entry. As such, the whole thing was a bit rushed unfortunately.
The winners for the contest have been announced. If you're interested, you can see them here: